Bidso Raises Rs 63 Crore Series A Led by Blume Ventures to Scale Contract Manufacturing Platform for D2C Brands

Bengaluru startup helping brands design and manufacture products captures China+1 opportunity

Bidso, a design-led contract manufacturing platform focused on toys and consumer products, has raised Rs 63 crore in a Series A funding round led by Blume Ventures. The round comprises Rs 51 crore in equity and Rs 12 crore in venture debt from Alteria Capital, with participation from existing investors Peer Capital and Sadev Capital.

Founded in 2022 by Vivek Singhal, Rahul Agarwal, and Aditya Krishnakumar, Bidso operates as a full-stack original design manufacturer, managing the entire value chain from product design to final manufacturing. For D2C brands, this funding signals growing investor confidence in infrastructure businesses that solve manufacturing bottlenecks.

Why Contract Manufacturing Matters for D2C Brands

Most D2C brands lack in-house manufacturing capabilities. They rely on contract manufacturers to produce their products. But finding reliable manufacturing partners is difficult. Quality inconsistency, minimum order quantities, long lead times, and lack of design capabilities create bottlenecks that slow product development and market entry.

Bidso solves this by integrating product design and manufacturing. The company does not just manufacture products to spec. It helps brands design products, acquire necessary licenses, and manage production at scale. This full-stack approach reduces time-to-market and enables brands to launch products faster.

Over the past 12 months, Bidso has more than doubled its revenue, reaching Rs 41.25 crore in FY25 from Rs 7.52 crore in FY24. The company has successfully acquired licenses for globally recognized characters including Peppa Pig, Harry Potter, Transformers, and NASA, enabling it to develop licensed product ranges for brand partners.

The China+1 Opportunity

Bidso’s growth is accelerated by a structural shift in global supply chains. As brands diversify away from China-dependent manufacturing, India is emerging as a preferred alternative. Sajith Pai, Partner at Blume Ventures, noted that after textiles, toys is shaping up to be one of the bigger beneficiaries of the China+1 shift, and Bidso is one of the very few Indian manufacturers actually equipped to serve that demand today.

India holds less than 2 percent of global consumer goods manufacturing despite having demand, talent, capital, and digital infrastructure. The gap has always been a missing capability layer: full-stack original design manufacturers that can take a brand from brief to shelf-ready product. Bidso has built exactly this capability.

With 7 to 8 percent of global consumer goods manufacturing projected to shift to India over the next five to seven years, Bidso is positioned at the center of what investors believe is a generational opportunity.

Expansion Beyond Toys

While Bidso currently focuses on the toys segment, the company plans to leverage its design, engineering, and manufacturing capabilities to expand into adjacent consumer product categories. The combined global market for these categories represents approximately $486 billion, with an estimated India market of around $22 billion.

Within these sectors, nearly 45 percent represents organized contract manufacturing opportunities. This creates significant long-term potential for integrated manufacturing platforms like Bidso that can serve multiple product categories.

The fresh Rs 63 crore will be deployed to strengthen product design and manufacturing capabilities, expand manufacturing footprint and production capacity, and scale the product portfolio. The company will also invest in expanding its design, engineering, production, and sales teams.

Need Toy Manufacturing Expertise?

For D2C brands, Bidso’s growth validates the importance of manufacturing infrastructure. Product differentiation increasingly depends on design and manufacturing capabilities, not just marketing. Brands that can move faster from concept to production gain competitive advantages.

Contract manufacturing platforms like Bidso enable brands to scale production without building in-house manufacturing. This is especially valuable for early-stage brands that lack capital to invest in factories and equipment.

The strategic takeaway: as the Indian D2C ecosystem matures, infrastructure businesses that enable brand creation and scaling will capture significant value. Manufacturing, logistics, warehousing, and supply chain platforms are not glamorous, but they are foundational to ecosystem growth.